Best Time for Cold Calling: Maximizing Opportunities for Success

Time & Day to make cold calls in a week

Are your cold calls falling flat? Don’t worry, you’re not alone. It’s time to inject some excitement into your sales game! Cold calling can still be thrilling and effective. The key is timing—knowing when to strike. In this blog, we’ll check out what is the perfect day & time for cold calling in sales. 

With the aid of science and extensive research, we will uncover the optimal day and time for making cold calls to potential customers, setting the stage for maximum effectiveness in your sales outreach.

The Best Days of the Week for Cold Calls

Choosing the right day can make a significant difference. While every day has its unique dynamics, generally middle of the week serves the best for cold calling in sales.

Tuesday-Wednesday-Thursday is the best day for cold calling. There are two studies to back to prove these 3 days are the best ones to make calls. Number 1 is from, which has analyzed 25,000 sales calls and has suggested Tuesdays & Thursdays being the best days.

Call Center for Cold Calling

Another study conducted by Salesmate suggests that Tuesday & Thursday are good, but Wednesday is the most favorable. As the study found out Wednesday in particular achieved the highest number of conversations on the first attempt. To put it in numbers, their study suggests that the difference between call conversion from the worst day and the best day for cold calling is a staggering 53.67%.

Based on these two studies it is safe to say that the middle of the week is best for cold calling in sales. And if you think logically it makes sense as well. As decision-makers settle into their workweek, they are often more receptive to new opportunities.

Tuesdays, Wednesdays, and Thursdays also offer promising opportunities, striking a balance between catching prospects early in the week and avoiding end-of-week distractions.

The Best Time for Cold Calling in a Day

Within each day, specific time frames provide optimal conditions for successful cold calls. The best time for cold calling is between 4:00 to 5:00 PM, and the timing slot right behind is 11:00 AM to 12:00 PM, according to a study conducted by

The study by Salesmate reflects the same data. according to it 4:00 to 5:00 PM is the best slot, and on the second position it is 10:00 AM to 11:00 AM. Which is slightly off that Callhippo’s study. According to Salesmate the difference in conversion between the best time of the day & the worst time of the day is 88.88%.

But from a broad perspective, it is safe to say that 4:00 PM to 5:00 PM is best, and 10:00 AM to 12:00 PM is the second best time for cold calling. Usually, the official working times are between 7 AM to 7 PM all across the world.

During the initial part of the day, all the employees plan their entire day and focus on the problem they want to tackle. Between 12:30 to 3:00 PM is lunchtime for the majority of people, where they are taking breaks and are less productive. Hence, interacting with them during these hours will not give you max results.

When making international cold calls to potential customers, remember to be mindful of time zones and adapt your calling schedule accordingly.

Best time & day for cold calling | Illustration Credit:

Worst Time & Day for Cold Calling in Sales

While it’s crucial to identify the best times for cold calls, it’s equally important to avoid less favorable periods.

By referring to the same data that we used earlier in the blog, we can conclude that Monday & Friday are possibly the worst days to make cold calls.

And for the worst time to make cold calls during the day, avoid making calls outside of work hours, i.e. before 8:30 AM and late evenings after 6:00 PM. Additionally, as mentioned earlier, the period between 12:30 PM to 1:00 PM is lunchtime, so avoid making calls at that time.

By steering clear of these less favorable times, you can ensure that your cold calls are more likely to yield positive outcomes.

Effective Cold Calling Tips for Success

To optimize your cold calling efforts, consider implementing the following strategies:

Craft a Compelling Pitch

Develop a well-crafted Cold Calling script that outlines key talking points and addresses potential objections. This helps you stay focused and deliver a consistent message.

Persistence Pays Off

Don’t get discouraged by initial rejections. Follow up with prospects at appropriate intervals to build rapport and stay top-of-mind. Persistence often leads to successful conversions.

Personalize Your Approach

Research and understand your prospects before making the call. Tailor your pitch to their specific needs and pain points, making the conversation more relevant and engaging.

Optimize Response Time

Aim to respond promptly to prospect inquiries or callbacks. Quick responses demonstrate professionalism, dedication, and a genuine interest in addressing their needs.

Leverage Analytics

Utilize tools and technology to streamline your cold calling process. Consider using a Telecaller app, which can help track and analyze your calls, manage contact information, and streamline follow-up tasks.

Record Calls

Call recording is an invaluable tool for honing your cold calling skills and achieving success. By reviewing and analyzing your conversations, you can identify strengths, and areas for improvement, and implement effective strategies to enhance your sales performance.

How Runo Can Help in Telemarketing

In addition to these strategies, leveraging advanced tools and technologies like Runo, a powerful Call Management app, can streamline your telemarketing process.

Runo manages calls at SIM-Level and offers features such as Call Tracking, live performance reporting, and analytics, Auto Dialer, Call Recording, automatic lead allocation, add interaction pop-up, and integration with lead sources. 

These features of the telecalling app enable you to monitor key metrics, personalize interactions, improve training and quality assurance, and ultimately enhance your telemarketing results.

Customers of Runo have doubled their conversion in less than 30 days. Furthermore, customers have also enjoyed more than a 78% contact ratio with potential leads this is thanks to using a SIM number for calling instead of a landline number.

Empower your business with Runo’s comprehensive features and take your telemarketing efforts to new heights.


Mastering the art of timing, implementing effective strategies, and leveraging advanced tools can significantly enhance your telemarketing efforts. By identifying the best days and times for cold calling, utilizing effective techniques, and optimizing your contact ratios, you can boost your overall telemarketing success.

Try out Runo Call Management CRM for free.

Frequently Asked Questions

The best way to cold call for sales is to prepare adequately beforehand. Research and understand your target audience, customize your pitch to address their specific pain points, and be confident and professional during the call. It's also important to actively listen, build rapport, and follow up appropriately.

Effective cold calling requires several skills. These include strong communication and interpersonal skills, active listening, empathy, persuasive ability, objection handling, and the ability to think on your feet. It's also important to have a positive attitude, resilience, and the ability to adapt to different situations.

Cold calling is considered a valuable skill because it allows salespeople to proactively reach out to potential customers and generate leads. It helps to build a pipeline of opportunities, develop communication and sales techniques, and gain firsthand market insights. Cold calling can also contribute to personal growth, self-motivation, and the ability to handle rejection.

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