5 Best Outbound Call Center Software in India [2024]

Outbound call center software is a critical tool utilized across various industries such as Real Estate, TeleMarketing, TeleSales, Finance, Banking, Education, Universities/Schools, Customer Service, Lead Generation, Telecom, Hospitality, and Healthcare.

With its ability to streamline call center operations and drive effective customer interactions, the right outbound call center software can significantly impact your organization’s success.

In this article, we will explore the world of outbound call center software, highlighting its purpose, benefits, and key features to consider. Whether you are seeking a solution to enhance lead generation, improve customer service, or optimize your sales efforts, understanding the fundamentals of outbound call center software will empower you to make informed decisions for your business.

What is Outbound Call Center Software?

Outbound call center software is a suite of tools designed to facilitate outbound calling operations. It empowers outbound call center, sales, and marketing teams to proactively engage customers, generate leads, and drive effective communication.

With features like auto dialing, call scripting, CRM integration, and performance analytics, this software streamlines workflows, enhances productivity and improves customer relationships. The software serves as a central hub for managing customer interactions, enabling businesses to track and analyze call performance, optimize agent workflows, and enhance customer relationships.

Outbound Call Center Software Features

The best outbound call center software depends on your marketing or sales team’s specific needs. Every tool has benefits and drawbacks depending on how you plan to use it. To understand which tool is right for your organization, draw up a list of the most popular call center software features and then focus on your top choices. Below are a few features you might want to consider in your search

Best Contact Ratio

For businesses such as real estate, telemarketing, and telesales, a high contact ratio is vital.  Cloud-based calling solutions often offer around a 30-40% contact ratio and whereas GSM Sim-based calling solutions offer a decent 60-70% contact ratio. A higher contact ratio ensures an efficient lead funnel and maximizes your chances of successful customer engagements.

Click to dial or Auto dial

With the ‘Click to dial’ functionality, your team can go through the complete lead details before initiating a call. Hence giving him 360-degree visibility about the lead and helping him make more engaged conversations with the lead. Whereas ‘Auto dial’ helps your team to quickly call upon all the cold leads/contacts efficiently.

Inbuilt CRM or CRM Integration

When agents have more context about the customer their details and their history of interactions, they can have more interactive conversations. They can quickly reference past interactions with the customer which prevents agents from asking details from the customer.

Many call center tools provide integrations with third-party CRMs. But very few offer inbuilt CRMs. Having an inbuilt CRM is always preferred, as it offers more seamless dataflow as well as a cost-effective solution.

Mobile App

With most organizations operating working from home and many others having a team on the field, it’s almost necessary to have a mobile-based solution. A mobile-based solution empowers your team to be productive on the go, enabling them to make and receive calls, access customer data, and collaborate with colleagues from anywhere. It allows managers to track team performance and ensure smooth operations, even when working remotely.

Call Recording and Monitoring

Call center software that offers call recording and monitoring capabilities is invaluable for quality assurance and training purposes. Recording calls allows you to review interactions, ensure compliance, and identify areas for improvement. Call monitoring features enable supervisors to listen in on live calls, provide real-time coaching, and maintain service standards.

Analytics and Reporting

Robust analytics and reporting functionalities provide insights into call center performance and agent productivity. These features help you track key metrics, measure campaign success, identify trends, and make data-driven decisions. Detailed reports enable you to optimize processes, allocate resources effectively, and drive continuous improvement.

How to choose the right call center software for business?

When selecting a call center software for your business, it’s crucial to evaluate various factors to ensure it meets your specific needs and goals. Here are some key considerations to keep in mind


One of the essential aspects to consider is the agility of the call center software. It should seamlessly fit with your existing systems and infrastructure. Additionally, it should be future-proof, allowing for easy integration with the latest technologies and systems. This flexibility ensures that your call center software can adapt to your evolving business needs and support your growth.


The ability to scale up or down is vital for a call center software solution. It should offer easy deployment and maintenance, without requiring extensive technical expertise. A hassle-free and user-friendly software allows you to quickly expand your operations or make adjustments as needed. Look for a solution that offers a DIY (do-it-yourself) approach, enabling you to manage and customize the software without relying on external technical support.

Ease of Use and Adoption

A user-friendly call center software is crucial to maximize productivity and minimize training time for your call center agents. The software should have an intuitive interface and require a minimal learning curve. This ensures that your team can quickly adapt to the new software and focus on delivering exceptional customer service.

Improved Experience for Call Center Agents and Customers

The right call center software should streamline and improve the workflow for your call center agents. Look for features that enable efficient call handling, easy access to customer information, and streamlined processes. This will enhance agent productivity and enable them to provide personalized and efficient customer interactions.

Moreover, the software should facilitate smooth and timely communication with customers, eliminating interruptions or delays. Consider features like intelligent call routing, real-time call monitoring, and integration with other communication channels to ensure a seamless customer experience.

Top 5 Best Outbound Call Center Software

  • Runo Call Management CRM
  • Knowlarity
  • Exotel
  • FreshDesk Contact Center (FreshCaller)
  • MyOperator


Runo Call Management CRM is an advanced telecalling app designed to optimize your outbound calling operations. With its cutting-edge features and user-friendly interface, Runo offers a comprehensive solution to boost your sales and customer engagement.

Runo manages calls at the SIM level, ensuring seamless call management for your sales team. Clients have experienced impressive results, with a contact ratio exceeding 78%, leading to improved lead generation and sales conversion rates.

Key features of Runo include an autodialer, click-to-dial functionality, timely follow-up notifications, bulk lead allocation, integration with lead-generating sources, and customizable reports. Real-time analytics provide valuable insights into call metrics, while the built-in CRM enables effective lead management.

With its all-encompassing features, Runo Call Management CRM is the best telecaller app in the market, providing a one-stop solution for enhancing your outbound calling operations.


Knowlarity is a prominent cloud communication company in Asia, catering to the business communication needs of companies with its scalable and robust cloud-based solutions. With a comprehensive range of cloud communication tools, Knowlarity empowers businesses to establish efficient communication networks.

Offering a diverse array of cloud solutions such as Click-to-call, Number Masking, Multi-Level IVR Systems, Toll-free Numbers, AI-powered Speech Analytics, ChatBots/VoiceBots, and WhatsApp Business API, Knowlarity enables businesses to optimize customer engagement and streamline their operations.


Exotel is a premier full-stack consumer engagement platform in emerging markets, offering an industry-leading customer communication platform for remote customer-facing teams. Their mission is to enhance customer experiences and foster positive interactions.

With Exotel, businesses can now contextualize customer conversations across multiple channels through a single API framework, resulting in improved customer experience metrics. This is made possible by their comprehensive range of communication channels, including cloud telephony, SMS, and VoIP.

By leveraging configurable APIs, organizations can seamlessly integrate various channels and their associated data with digital media, such as applications, web UI, and desktop interfaces. This integration enables businesses to deliver seamless, contextual, and intelligent engagements.

FreshDesk Contact Center (FreshCaller)

Designed to enhance customer engagement and streamline communication processes, FreshCaller offers a range of powerful features for businesses of all sizes, and it is recognized as one of the best call center software.

One major advantage FreshCaller has over all the others is tier free basic plan. One has to pay for the number and for the calls, but it supports unlimited agents & has inbound caller ID, call notes, and a call metrics tracker. From auto-dialing to click-to-dial functionality, FreshCaller provides the tools needed to optimize your calling efficiency and drive better results.

One of the key strengths of FreshCaller is its seamless CRM integration. With its comprehensive call analytics, FreshCaller enables you to track and measure call metrics, gain valuable insights, and continuously improve your outbound calling strategies. This data-driven approach helps you make informed decisions and achieve better results.


MyOperator is a cloud-based business communication platform that simplifies customer interactions and enhances sales processes. It is among the most popular call center software which has a user-friendly dashboard and actionable analytics, businesses can efficiently track calls, route them to available agents, and generate performance reports. Making life easier for call center agents.

One of the key features of MyOperator is its automatic call routing functionality, which intelligently directs incoming calls to the most suitable agents based on predefined rules. This software for call centers ensures prompt and personalized customer support, leading to increased customer satisfaction.

With MyOperator, managers can create customized welcome messages for callers, adding a professional touch to every interaction. The platform also offers comprehensive performance reports, allowing businesses to monitor call analytics and evaluate team performance.

Furthermore, MyOperator provides seamless integration with popular third-party CRM applications, facilitating smooth data flow and enhancing lead management. This integration ensures a unified approach to customer relationship management and empowers businesses to make data-driven decisions.


Selecting the right outbound call center software is crucial for optimizing customer interactions and driving sales. Features like a high contact ratio, click-to-dial or auto-dial functionality, CRM integration, and mobile app support are essential for efficient calling operations.

By choosing the right software, you can revolutionize your calling operations, improve productivity, and unlock new levels of success in lead generation and customer engagement.

If you’re thinking to choose an Outbound call center software you can try out Runo Call Management App. As mentioned earlier in the article Runo is an innovative call center management app that is a SIM-based call management.

Runo is the ultimate call center app for Call Centers, as SIM-based calling software for call centers provides benefits like High Contact Ratio, and easy management of calls right from your phone.

Try out Runo call management app for free.

Frequently Asked Questions

Using a call center outbound script can provide consistency, clarity, and compliance, and assist in training and onboarding. However, it's essential to balance the use of scripts with agent flexibility and the ability to engage in meaningful conversations, ensuring personalized interactions that resonate with customers and lead to successful outcomes.

To calculate outbound calls per hour, divide the total number of outbound calls made by the total number of hours the call center was operational. This calculation helps measure agent productivity and provides insights into call center efficiency, enabling you to make data-driven decisions for optimization and improvement.

Increase outbound call center productivity by implementing efficient lead management, targeted training and coaching, automation and technology, performance tracking and metrics, incentives and recognition, continuous process improvement, and effective time management. These strategies empower your call center agents, enhance their skills, streamline operations, and drive better results for your business. An outbound call center toll can assist your efforts in improving outbound call center productivity.

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